Analytics Audits & Data Quality
Identify the tracking problems behind incomplete or unreliable reporting
We review the measurement system as a whole rather than assuming a single platform is responsible for every discrepancy.
The audit may cover GTM, GA4, website code, dataLayer events, ecommerce data, advertising pixels, server-side requests, attribution settings, referral behavior, duplicate tags, and differences between reporting platforms.
Deliverables include documented findings, issue severity, supporting evidence, prioritized recommendations, and implementation assistance when included in the project scope.
You receive a practical explanation of what is working, what is not, and which fixes are most likely to improve measurement quality.