Work may include linker configuration, referral exclusions, iframe messaging, URL parameter persistence, shared measurement properties, roll-up measurement, session continuity, and purchase or lead attribution across the full journey.

Deliverables include the tracking design, GTM and GA4 configuration, platform or developer requirements, end-to-end testing, and documentation of known platform limitations.

You receive a clearer view of the complete user journey with fewer self-referrals, broken sessions, and conversions incorrectly attributed to direct traffic.