Tracking may include view_item, add_to_cart, begin_checkout, add_payment_info, purchase, refunds, transaction IDs, item arrays, categories, quantities, prices, currencies, and customer or donation types. We also identify mismatches between platform data and GA4 requirements.

Deliverables include the required event mapping, GTM and GA4 configuration, dataLayer or developer requirements where needed, transaction testing, and implementation documentation.

You receive more dependable revenue reporting and a clearer view of how users progress from product or donation selection through completed purchase.