Work may include GA4 property and data-stream configuration, recommended and custom events, event parameters, conversions, user properties, internal-traffic rules, referral exclusions, cross-domain measurement, and DebugView testing.

Deliverables include the GA4 and GTM configuration, an event and parameter map, implementation QA, and documentation for the events included in the project.

You receive GA4 data that is easier to interpret and better aligned with the decisions, conversions, and user journeys your team needs to measure.